Thinking with Type, 2nd revised ed.: A Critical Guide for De…

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“Thinking with Type is to typography what Stephen Hawking’s A Brief History of Time is to physics.”—I Love Typography

The best-selling Thinking with Type in a revised and expanded second edition:Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.

This revised edition includes forty-eight pages of new content with the latest information on:

• style sheets for print and the web
• the use of ornaments and captions
• lining and non-lining numerals
• the use of small caps and enlarged capitals
• mixing typefaces
• font formats and font licensing

Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations.

Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton’s guide reveals the way typefaces are constructed and how to use them most effectively.

Fans of Thinking with Type will love Ellen Lupton’s new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

From the Publisher

“should be in the collection of every designer, writer, editor, publisher and typographer.”

—The Designer’s Review of Books

“Thinking with Type is to typography what Stephen Hawking’s A Brief History of Time is to physics.”

—I Love Typography

“a rewarding and recommendable guide, all the more so because of Lupton’s gifts as an educator and critic.”

—Typographica

“If you get a kick out of using different fonts on the computer or have and appreciation for lettering, this book belongs on your bookshelf.”

—HelloArtsy

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More design classics by Ellen Lupton
Extra Bold is the inclusive, practical, and informative career handbook for designers that we’ve all been waiting for. Explores the evolution of Herbert Bayer’s design process, from his student works featuring hand lettering to mechanically printed typography and hyperreal photo illustrations. Explains the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Explores how space, materials, sound, and light affect the mind and body. Co-edited with Andrea Lipps. Hands-on, up-close approach to instructional design brainstorming techniques. The definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications.

Publisher ‏ : ‎ Princeton Architectural Press; 2nd edition (November 3, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 1568989695
ISBN-13 ‏ : ‎ 978-1568989693
Reading age ‏ : ‎ 18 years and up
Item Weight ‏ : ‎ 1.29 pounds
Dimensions ‏ : ‎ 7 x 0.75 x 8.5 inches