The integration of network technology has rapidly advanced the development of industrial automation systems, thereby changing the manufacturing value chain. The Human Machine Interface (HMI) is a quintessential technology. Today, HMIs integrate various on-site manufacturing processes, ensure equipment and machines transmit high-speed and reliable wireless data in harsh environments, and provide precise process control. HMIs are also crucial in collecting, controlling, and managing critical process data. Driven by the rise of smart manufacturing, the issues of digital transformation and green energy sustainability have become prominent. With the innovation of big data, machine learning, artificial intelligence, and industrial Internet of Things technology, the corporate world is now experiencing unprecedented technological innovation and environmental sustainability. At this time of transformation challenges, the most important thing is for enterprises to improve manufacturing efficiency and fuel continuous creativity.
Originally from Sweden, Beijer Electronics is a global leader in HMI products. The CEO, Kristine Lindberg, accepted this exclusive interview. She joined Beijer Electronics as CEO in April 2023. The company Lindberg previously worked for was a significant customer of Beijer Electronics. As early as 2000, she developed a thorough understanding and command of the Asia-Pacific (APAC) market.
A technology company that puts people first and aims to become an essential partner to its customers.
Lindberg exemplifies the corporate vision of Beijer Electronics, emphasizing that it is a company whose mission is to become an essential partner to its customers. Beijer’s primary customers include influential multinational companies such as equipment and machine manufacturers, system integrators, and marine industries. Providing technology to improve the efficiency of customers’ products and creating the ability for sustainable development are two critical core capabilities of modern enterprises. Lindberg says: “Through technological innovations in visualization, digitization, and automation, Beijer Electronics continues to provide solid hardware equipment, programming, software expertise, and technical support services to help customers accelerate innovation, achieve their goals and ambitions, and gain competitive advantage.”
Beijer Electronics has thoroughly analyzed the market outlook and trends in 2024. Beijer Electronics has established a strong supply chain, sound management capabilities, and technical innovation to meet its commitments to customers and invest resources to further amplify software and hardware product capabilities and quality. Beijer Electronics provides visualization software solutions and a product portfolio based on web technology, and a new generation of HMI products will be launched in 2024. “These major growth areas put us in a favorable position. We are confident in grasping good growth opportunities in 2024 while the economic prospects are still uncertain.
Embrace the pivotal business opportunities of digital transformation and green sustainability.
The APAC market is an integral segment of the global automation system. Lindberg sees many opportunities for substantial growth, especially in the thriving semiconductor market, a manufacturing industry that has received significant attention from Taiwan and the Asia-Pacific region. Beijer Electronics’ industrial-grade AIoT intelligent solution aims to optimize the availability of semiconductor process peripheral equipment and closely integrate business opportunities with back-end packaging and testing process equipment. Beijer utilizes the X2 series of HMIs and BoX2 series of IIoT gateways to quickly establish a solution that complies with SECS/GEM communication protocol standards to control the information management process between process equipment and computer-integrated manufacturing (CIM) control systems, improve production efficiency, reduce human operating errors, achieve increased production capacity utilization, and continue to strengthen competitive advantages. Consequently, Beijer Electronics obtained an invention patent certification from the Taiwan Intellectual Property Bureau and substantially contributed to the evolving semiconductor industry.
The marine equipment industry is also a sector that has attracted much attention, especially under the global trend of pursuing green energy and emphasis on ESG indicators. The shipbuilding and maritime-related industries are all participating in the green transformation action in full swing. Beijer Electronics is also in the critical process of moving towards a green and sustainable transition. In addition to its manufacturing base in Taiwan, Beijer Electronics has established a new manufacturing base close to its headquarters in Sweden. The base is expected to be launched in the first quarter of 2024. This investment will meet sustainability needs and continue to meet customers’ strong demand for HMI solutions. The challenges of digital transformation and net-zero carbon emissions will be an ongoing and long-term journey; Beijer Electronics will collaborate with customers to actively pursue growth and bring significant value.
For more information, please visit Beijer Electronics.
​ ​